Disney news and trends

Report: Disney Data Leaked After Hack of Its Slack System
Cybersecurity // July 15, 2024

Disney has reportedly suffered a hack of its Slack system, with data from thousands of the channels of the company’s workplace collaboration system being leaked online. The data goes back as far as 2019 and includes material ranging from discussions about ad campaigns to assessments...

Target Bolsters in-Store Experiences Through Strategic Collaborations
Retail // July 12, 2024

Target is facing increased competition from online retailers with faster delivery and a wider selection of products. Customers are also shopping less frequently in physical stores. As a result, Target officials want to elevate their in-store experience to differentiate the retailers from competitors like Amazon...

Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
Retail // May 10, 2024

As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to...

Report: Kroger and Disney Exploring Streaming Service Offering
Partnerships // May 01, 2024

Kroger and Walt Disney Co. are reportedly exploring a partnership that would offer the Disney+ streaming service to subscribers of Kroger’s grocery delivery program. If a deal is struck, Kroger Boost subscribers would get access to Disney+ at no additional cost, Bloomberg reported Wednesday (May 1), citing unnamed sources. Neither Kroger nor Disney...

Interviews & Exclusives
Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending

May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to enable targeted advertising using the retailer’s data. “Combining Walmart’s unique […]

New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN

February 28, 2024
With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are seeing revenue declines. Qurate Retail,...

Streaming Subscriptions Set Sights on New Monetization Opportunities

December 22, 2023
As streaming platforms evolved throughout the year, many leaders in the industry set their sights on ways to monetize their content beyond subscription fees and ad sales. For instance, Disney+ is reportedly...

Amazon and Walmart Put Subscribers on Their Wish List in 2023

December 15, 2023
The holidays are here, and Walmart and Amazon are looking for ways to boost their subscription numbers. To do that, Walmart has teamed up with Disney+ to offer streamers a...

Quick Reads
Report: Disney Data Leaked After Hack of Its Slack System

July 15, 2024
Disney has reportedly suffered a hack of its Slack system, with data from thousands of the channels of the company’s workplace collaboration system being leaked online. The data goes back as far as 2019 and includes material ranging from discussions about ad campaigns to assessments of job applicants to photos of employees’ dogs, The Wall […]

Report: Kroger and Disney Exploring Streaming Service Offering

May 01, 2024
Kroger and Walt Disney Co. are reportedly exploring a partnership that would offer the Disney+ streaming service to subscribers of Kroger’s grocery delivery program. If a deal is struck, Kroger Boost subscribers would get access to Disney+...

Disney to Start Limiting Password Sharing in June

April 04, 2024
The Walt Disney Co. will start limiting password sharing for its streaming services in June. The crackdown on the practice will begin in a few countries at that time and then...

Disney Tests AI Tool That Matches Commercials to Appropriate Content

February 09, 2024
Disney is beta testing a new advertising tool for its streaming services that matches commercials with appropriate scenes in movies or shows. Dubbed “magic words,” this tool uses artificial intelligence...