Dockers news and trends

Can Levi’s Win the D2C Game? Brand Bets Big on Direct Connection With Consumers

October 07, 2024
Levi’s Eyes Selling Dockers Brand, Pivots to a D2C-First Retailer
Interviews & Exclusives
Can Levi’s Win the D2C Game? Brand Bets Big on Direct Connection With Consumers

October 07, 2024
Levi Strauss & Co. is evaluating the possible sale of its Dockers brand amid its transformation to a direct-to-consumer (D2C)-first retailer. Once a dominant name in khakis, Dockers has struggled to maintain its relevance in a marketplace driven by changing consumer preferences and the rise of athleisure, experts told PYMNTS. The decision to explore strategic […]