E L F news and trends

e.l.f. Beauty: Value-Oriented Products Grow Alongside Prestige Offerings
Retail // February 02, 2023

Offering the right value proposition is drawing consumers to beauty products, according to e.l.f. Beauty. The brand reported in a Wednesday (Feb. 1) earnings release that it recorded 49% net sales growth and completed its 16th consecutive quarter of net sales growth during the three...

Today in Food Commerce: Wendy’s Announces VR Restaurant; Dunkin’ Launches Makeup Line
Commerce // March 31, 2022

Today in food commerce, Wendy’s gets ready to open a metaverse location, and Dunkin’ announces a collaboration with cosmetics brand e.l.f. Plus, Kroger boosts its eCommerce ad offerings. Wendy’s Announces VR Location as QSRs Race for Metaverse Primacy After 2020 and 2021 saw the rapid...

Dunkin’ Announces Makeup Collaborations as QSRs Aim to Be ‘Lifestyle Brands’
Partnerships // March 31, 2022

Coffee and baked goods quick-service restaurant (QSR) Dunkin’ is looking to integrate its brand into more parts of consumers’ daily routines. The brand announced Wednesday (March 30) a partnership with cosmetics brand e.l.f. to offer co-branded makeup through the websites of the cosmetics brand and...

Quick Reads
e.l.f. Beauty: Value-Oriented Products Grow Alongside Prestige Offerings

February 02, 2023
Offering the right value proposition is drawing consumers to beauty products, according to e.l.f. Beauty. The brand reported in a Wednesday (Feb. 1) earnings release that it recorded 49% net sales growth and completed its 16th consecutive quarter of net sales growth during the three months ended Dec. 31. “We’re known for our value proposition,” […]