Easter news and trends

Peeps Hatch in Easter Baskets Everywhere as 2022 Treats Business Booms
Retail // April 16, 2022

Predicting a $20.8 billion Easter season in 2022, the National Retail Federation (NRF) said in March that per-person spend works out to $53 on food, $28 on gifts and $27 on clothing. Squashed in there somewhere is the number of Peeps that will be bought...

Hippity, Hoppity – Easter Commerce Is On Its Way
Commerce // March 31, 2018

Americans spend a lot on Easter - collectively almost $20 billion on Easter with $2.6 billion on candy alone. That’s a lot of chocolate eggs - and we’re just scratching the surface on Easter Commerce in 2018.

Easter By The Numbers — Even The Weird Ones
Retail // April 15, 2017

Easter attracts its share of unfavorable comparisons and jokes — it’s like Christmas without the gifts, it’s like Halloween without costumes — it’s a rare opportunity to combine hide-and-go-seek, eggs, chocolate, the resurrection of the savior and a giant rabbit into a single concept — but we...

Easter Commerce Hops All Over The Place
Retail // March 26, 2016

U.S. consumers are in line to spend more than ever before surrounding the Easter holiday — $17.3 billion, according to a new report. What’s curious, however, is just how far the particular items they plan on buying have moved from the holiday itself … not...

Quick Reads
Easter Spending Projected to Hit Record $24 Billion

March 20, 2023
Americans will spend a record $24 billion on Easter this year despite ongoing economic pressures. According to a survey released Monday (March 20) by the National Retail Federation (NRF), 81% of Americans will celebrate the holiday this year and spend an average of $192.01, another record amount. “Easter endures as an important holiday for many Americans, signifying new beginnings […]

Easter By The Numbers — Even The Weird Ones

April 15, 2017
Easter attracts its share of unfavorable comparisons and jokes — it’s like Christmas without the gifts, it’s like Halloween without costumes — it’s a rare opportunity to combine hide-and-go-seek, eggs, chocolate,...

Retail Fail: When Easter Bunnies Attack

March 22, 2016
Palm Sunday: a holy day for Christians to commemorate Jesus’ triumphant entry into Jerusalem … or … a chance to watch an Easter Bunny exchange haymakers with people at a...