When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a key tool for merchants. By the Numbers The PYMNTS Intelligence report “Personalized Offers Are Powerful — but Too Often Off-Base,”...
GoDaddy has launched an artificial intelligence (AI) solution aimed at helping small businesses save time and grow their online presence. The new GoDaddy Airo platform uses generative AI technology to create logos, websites, email campaigns and social media content in a matter of seconds, the web hosting...
Email marketers are facing roadblocks due to a new regulation that requires consumers to opt in before additional emails can be sent to them. According to a report in CNBC, the rules are hurting the email marketing companies because consumers don’t even open the emails,...
Retail email offers aren’t as effective as they should be, according to a Monday (Nov. 27) article published by the Wall Street Journal, and personalization is key to turning that around. “Nearly 90 percent of organizations say they are focused on personalizing customer experiences, yet...
June 13, 2024
Intuit, the maker of TurboTax, Credit Karma, QuickBooks and Mailchimp, will preview a new artificial intelligence (AI) system designed to help businesses increase revenue through smarter marketing. The Mountain View, California, company said in a press release emailed to PYMNTS that its “revenue intelligence” technology would use what it called “always-on” predictive and generative AI […]
February 26, 2024
GoDaddy has launched an artificial intelligence (AI) solution aimed at helping small businesses save time and grow their online presence. The new GoDaddy Airo platform uses generative AI technology to create logos,...
June 18, 2018
Email marketers are facing roadblocks due to a new regulation that requires consumers to opt in before additional emails can be sent to them. According to a report in CNBC,...
November 28, 2017
Retail email offers aren’t as effective as they should be, according to a Monday (Nov. 27) article published by the Wall Street Journal, and personalization is key to turning that...
