Emarketer news and trends

Amazon’s Share Of Total eComm Sales: Now 37 Percent?
Amazon // June 14, 2019

New estimates from eMarketer say that Amazon’s share of the U.S. eCommerce market is far below previous projections. According to reports in The Information, eMarketer has lowered its 2019 estimate for Amazon’s share of U.S. online sales to 37.7 percent from its previous estimate of 47 percent.  That new figure,...

Retail Pulse: Glossier Goes Experiential In NYC; Holiday Retail Sales May Top $1 Trillion
Retail // November 09, 2018

It’s not uncommon for brands to open permanent stores after experimenting with pop-ups, but Glossier is taking an innovative payments approach to its new flagship in New York City that launched on Thursday (November 8): the company is bringing its own point-of-sale system (POS) to...

Zelle Projected To Grow More Than 73 Percent In 2018
Payment Methods // June 15, 2018

With Zelle projected to overtake Venmo, eMarketer expects the payment service to grow more than 73 percent this year. The firm is projecting that Zelle will reach 27.4 million users in the U.S. — more than Venmo’s 22.9 million users, TechCrunch reported. “One of the...

Amazon Trails Japanese Competitor Rakuten
Amazon // July 06, 2017

Amazon isn’t giving up on Japan, despite trailing homegrown Japanese competitor Rakuten basically since it launched. The American eCommerce giant launched its books-only site in Japan in 2000 and has never quite gained an edge over Rakuten. DI Marketing, an online marketing research firm, conducted...

Quick Reads
US Digital Travel Sales To Drop 44.7 Pct Amid Popularity Of Car Trips

June 08, 2020
U.S. digital travel sales are estimated to plummet by 44.7 percent this year, according to an eMarketer post, and total sales are estimated to clock in at $115.27 billion compared to the $208.44 billion seen last year. The company said it is not probable that digital travel will arrive at its pre-virus sales before 2022, and digital […]

Amazon’s Share Of Total eComm Sales: Now 37 Percent?

June 14, 2019
New estimates from eMarketer say that Amazon’s share of the U.S. eCommerce market is far below previous projections. According to reports in The Information, eMarketer has lowered its 2019 estimate for Amazon’s share of U.S....

Zelle Projected To Grow More Than 73 Percent In 2018

June 15, 2018
With Zelle projected to overtake Venmo, eMarketer expects the payment service to grow more than 73 percent this year. The firm is projecting that Zelle will reach 27.4 million users...

Amazon Trails Japanese Competitor Rakuten

July 06, 2017
Amazon isn’t giving up on Japan, despite trailing homegrown Japanese competitor Rakuten basically since it launched. The American eCommerce giant launched its books-only site in Japan in 2000 and has...