Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline and improve customer engagement. These programs must always evolve, Dean noted, “as the overall economy around us is always changing...
July 28, 2023
Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline and improve customer engagement. These programs must always evolve, Dean noted, “as the overall economy around us is always changing too.” Program managers and senior executives must find ways to […]
