Essential Spending news and trends

Dollar General Looks to In-Store Experiences to Attract Consumers
Retail // September 16, 2024

Dollar General’s second-quarter results show the impact of inflation on its primary customer base, and the retailer is doubling-down on in-store experiences to attract shoppers. CEO Todd Vasos acknowledged that the company’s performance fell short of expectations, attributing it to rising prices and tightened consumer...

Dollar General Earnings Show Changes in Paycheck-to-Paycheck Spend
Earnings // May 30, 2024

As a pulse check on the paycheck-to-paycheck consumer, Dollar General’s most recent Q1 earnings showed that one of the economy’s most closely watched demographic groups is still undergoing changes. By posting better-than-expected revenue, the 19,000-store chain showed more consumer visits compared to 2023, but a...

Gen Z Shows Resilience to Inflation but Adjusts Shopping Habits
Consumer Insights // December 20, 2023

Gen Z, born in the late 1990s, is considered the first digitally native generation, with a greater inclination toward online shopping and digital activities and an adopter of social media for shopping and browsing brands. Growing up during economic uncertainty, Gen Z is often more...

Consumption Becomes Controversial as One-Third of Consumers Won’t Quit Pricey Purchases
Consumer Insights // June 04, 2023

Affording luxury has taken on a new meaning, as many consumers have cut out all but the essentials.  As noted earlier this month (May 14) by The Wall Street Journal, glitzy jewelry and fast cars are no longer clearly fashionable and are instead relatively polarizing. With...

Interviews & Exclusives
Latest CPI Data Finds Consumers Literally Spend More Bread to Buy Bread

October 10, 2024
In economics, there’s often a bifurcation when it comes to data — the difference between what the headlines tell us and what the wallet feels. Case in point: Septembers’ official reading on consumer price increases reflected an overall slowing pace of inflation — on an annualized basis — though the 0.2% month-over-month increase was “hotter” […]

Gen Z Shows Resilience to Inflation but Adjusts Shopping Habits

December 20, 2023
Gen Z, born in the late 1990s, is considered the first digitally native generation, with a greater inclination toward online shopping and digital activities and an adopter of social media...

Consumption Becomes Controversial as One-Third of Consumers Won’t Quit Pricey Purchases

June 04, 2023
Affording luxury has taken on a new meaning, as many consumers have cut out all but the essentials.  As noted earlier this month (May 14) by The Wall Street Journal, glitzy...

Paycheck-to-Paycheck Consumers Adjust to Reality of Persistent Inflation

March 27, 2023
The steady share of consumers living paycheck to paycheck despite continued economic headwinds is a testament to their fortitude. Month after month, headlines reaffirm what consumers already know: Inflation on...

Quick Reads
Mastercard: Housing Costs and Inflation Squeeze Consumer Spending

December 08, 2022
High inflation and interest rates are affecting groups in different ways.  The Mastercard Economics Institute said in its Economic Outlook 2023, which was released Thursday (Dec. 8), that these and other factors in the global economy having a variety of impacts on countries, companies and consumers.  For example, higher interest rates will cause the housing […]