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Walmart and Amazon Turn to NFL to Score Holiday Shoppers

November 29, 2024
This Thanksgiving, football fans won’t just be watching the game — they’ll be shopping it. NBC announced that during its NFL coverage, viewers can scan an on-screen QR code to directly access Walmart’s online store, with the experience available for both linear and streaming audiences. Additionally, NBCUniversal’s Shop the Pod feature will introduce new text-to-shop […]