Everything App news and trends

Report: X Working on Adding ‘Payments’ Button
Social Commerce // August 06, 2024

X is reportedly getting closer to introducing a payment service. The social media platform and aspiring “everything app” is working on adding a “Payments” button to the navigation bar, TechCrunch reported Tuesday (Aug. 6), citing a post on X by independent app researcher Nima Owji....

P2P Payments Surge as Firms Pursue ‘Everything App’ Vision
Mobile Wallets // January 22, 2024

Peer-to-peer (P2P) payments are booming, with transaction volumes rising by 25%. This surge is caused by a growing number of businesses racing into the P2P market, eager to capitalize on global consumer demand for easy and convenient payment options, as detailed in proprietary research created...

Musk Says X Will Be Financial Service Hub by 2024
financial apps // October 29, 2023

Elon Musk reportedly expects X to transform into a payments super app by next year. “When I say payments, I actually mean someone’s entire financial life,” Musk said during a company all-hands call last week, per a report by the Verge. “If it involves money, it’ll be on...

X Promises Robust Brand-Safety Tools for Advertisers
Social Commerce // August 10, 2023

X, the social media platform formerly known as Twitter, will continue rolling out brand-safety tools for advertisers. The platform is committed to free expression while also protecting brands, X CEO Linda Yaccarino said during a live audio event held Thursday (Aug. 10) on X, The Wall...

Interviews & Exclusives
What If: Elon Musk’s X Becomes the Next Super App?

August 03, 2023
Super apps like Alibaba’s Alipay and Tencent’s WeChat have become super successful in Asia. Their market dominance in turn has made Western entrepreneurs “super” interested in building their own, perhaps none more so than Elon Musk. The South African-born tech titan has recently added more fuel to the fire by replacing the longtime bluebird logo of […]

Quick Reads
Musk’s X Payments on Hold After Legal Threat in NY

October 27, 2024
Last year, Elon Musk made a bold prediction about the future of his social media platform. Instead of just being a place where people shared thoughts and content, X — rebranded from Twitter a few months earlier — would become a payments super app. “It would blow my mind if we don’t have that rolled […]

Report: X Working on Adding ‘Payments’ Button

August 06, 2024
X is reportedly getting closer to introducing a payment service. The social media platform and aspiring “everything app” is working on adding a “Payments” button to the navigation bar, TechCrunch...

Musk Says X Will Be Financial Service Hub by 2024

October 29, 2023
Elon Musk reportedly expects X to transform into a payments super app by next year. “When I say payments, I actually mean someone’s entire financial life,” Musk said during a company all-hands...

X Promises Robust Brand-Safety Tools for Advertisers

August 10, 2023
X, the social media platform formerly known as Twitter, will continue rolling out brand-safety tools for advertisers. The platform is committed to free expression while also protecting brands, X CEO Linda...