This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence firm IDC. Looking to bring artificial intelligence (AI) into a more active role in the category is Whoop, a fitness tracking...
In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Can this strategic shift propel the company back into the spotlight, akin to its prominence during the COVID-19 era? The question arises given TikTok’s exponential growth and its ongoing...
Whether you’re looking to shed a few pounds before the holidays or searching for an app to help you keep a healthy New Year’s resolution, PYMNTS is here to help. With our latest edition of the Provider Ranking of Fitness Apps, here are the best...
Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated by LEARFIELD, a media and technology services leader in intercollegiate athletics, designates Peloton as the official Connected Fitness Partner of...
February 05, 2024
This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence firm IDC. Looking to bring artificial intelligence (AI) into a more active role in the category is Whoop, a fitness tracking firm that uses a training watch powered by an AI-driven […]
April 06, 2020
It is not an easy time to be in the fitness business at present as gyms, fitness studios and wellness providers nationwide have been forced to close their doors and...
November 29, 2018
On the surface, the idea seems deeply pragmatic — a thought that comes straight from the storied intellectual school of “well, duh!” and a tradition that reveres Captain Obvious as the...
July 28, 2017
Beauty is and always has been one of humanity’s favorite topics. English poet Thomas Overbury famously observed that it is only skin deep, while Irish poet Margaret Wolfe Hungerford noted...
August 22, 2023
Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated by LEARFIELD, a media and technology services leader in intercollegiate athletics, designates Peloton as the official Connected Fitness Partner of University of Michigan Athletics. As part of the collaboration, Peloton […]
May 23, 2023
Peloton has debuted new membership tiers as it rebrands to focus on exercise, not hardware. “We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity...
November 15, 2022
This edition of PYMNTS’ Provider Ranking of Fitness app brings to light eleven contenders ready to sweat it to the top. Our top contender is unswayable from No.1. There’s a...
May 20, 2020
San Francisco-based Tonal — which offers a $2,995 exercise station with subscription-based workouts — is looking for more funding as the COVID-19 crisis upends the world of exercise. As PYMNTS...
