Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers. During last week’s fourth-quarter earnings call, Interim Co-CEO Karen Boone addressed this topic. “I’d say...
Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Starting in September, Fitbit Premium members will have access to Peloton classes, while Fitbit users without a Premium subscription will have access to a select group of those classes,...
Peloton made headlines on Thursday (May 2) as it announced the launch of restructuring efforts, including laying off approximately 400 employees — about 15% of its global workforce — and reducing its retail showroom footprint to mitigate costs. This announcement, coinciding with its Q3 fiscal year earnings report,...
This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence firm IDC. Looking to bring artificial intelligence (AI) into a more active role in the category is Whoop, a fitness tracking...
August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers. During last week’s fourth-quarter earnings call, Interim Co-CEO Karen Boone addressed this topic. “I’d say there are still a lot of people who think about […]
February 05, 2024
This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence firm IDC. Looking to bring...
April 06, 2020
It is not an easy time to be in the fitness business at present as gyms, fitness studios and wellness providers nationwide have been forced to close their doors and...
November 29, 2018
On the surface, the idea seems deeply pragmatic — a thought that comes straight from the storied intellectual school of “well, duh!” and a tradition that reveres Captain Obvious as the...
September 20, 2024
Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching. “We believe that we were hitting some diminishing return in our previous strategy, because we’ve been talking to the same people with very similar messages,” Peloton Chief Marketing Officer Lauren Weinberg told the Wall Street […]
August 13, 2024
Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Starting in September, Fitbit Premium members will have access to Peloton classes, while Fitbit...
August 22, 2023
Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated by LEARFIELD, a media and...
May 23, 2023
Peloton has debuted new membership tiers as it rebrands to focus on exercise, not hardware. “We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity...
