Experiences news and trends

Media Giants Seize on Consumers’ Demand to Get off the Couch
Retail // June 21, 2024

With the shift in media consumption toward streaming so ingrained now, consumers are no longer as excited about the option to view more content from the comfort of their homes — they are hungry for in-person experiences, and media companies are getting onboard. Take, for...

Mall of America Leads Push to Unique On-Site Experiences
Retail // May 20, 2024

As shoppers turn to eCommerce channels for convenience, many are still willing to go to brick-and-mortar malls for unique, site-specific experiences. Seizing on this demand, Mall of America, the largest shopping center in North America, announced Friday (May 17) that it will soon open an on-site game-show-style amusement...

Groupon: American Consumers Are Spending More on Experiences, Less on Products
Earnings // May 09, 2024

As consumers step up their spending on travel and on local experiences, Groupon noted, they are pulling back on buying products.  The eCommerce marketplace shared in an investor presentation accompanying its first-quarter 2024 financial results Thursday (May 9) that, with the exception of its “Goods” business — which sells retail products...

Inflation Data Shows Traveling and Food Prices Rising
Economy // November 30, 2023

The latest data on personal spending matched expectations. And the parlor game as to whether the Fed will pause or even cut interest rates continues. Yet the Personal Consumptions Expenditures index (PCE), as released by the Commerce Department on Thursday (Nov. 30), shows that the prices for...

Interviews & Exclusives
Travel Platforms Reroute Strategies to Elevate Customer Engagement

August 16, 2024
As inflation reshapes consumer spending, travel giants Expedia, Airbnb and Booking Holdings are adjusting their strategies to drive customer engagement and bookings amid shifting family budgets and evolving preferences. Expedia is enhancing its One Key loyalty program with a co-branded credit card and expanding its global reach to boost cross-brand engagement. Airbnb is prioritizing unique experiences […]

Mall of America Leads Push to Unique On-Site Experiences

May 20, 2024
As shoppers turn to eCommerce channels for convenience, many are still willing to go to brick-and-mortar malls for unique, site-specific experiences. Seizing on this demand, Mall of America, the largest shopping...

The Life, Death And Rebirth Of The Daily Deal

February 21, 2020
Groupon is out of the business of selling consumer goods — an announcement that followed yet another disappointing earnings run from the eCommerce firm. The news took both consumers and...

Quick Reads
Groupon Names Interim CEO

March 25, 2020
Groupon‘s board of directors replaced CEO Rich Williams Wednesday (March 25), just a month after the eCommerce company posted a lackluster earnings report and vowed to retool its operations to focus more on travel and experiences rather than selling merchandise. According to a company statement, Aaron Cooper, Groupon’s president of North America, is now the […]

Groupon To Stop Merchandise Sales And Concentrate On Experiences

February 19, 2020
As it faces a competitive retail market, Groupon Inc. intends to discontinue its sale of merchandise by the close of 2020. The firm plans to move from its current deal-focused...

Airbnb Taps Former Disney President To Head Up Airbnb Experiences

January 30, 2020
Airbnb has hired Catherine Powell, a 15-year Disney veteran, to head up its Experiences division, the firm announced this week. She was hired ahead of the company’s expected initial public...

Survey: Half Of US Shoppers Prefer ‘Experience Gifts’ To Material Items

December 15, 2019
Some disavow clutter; others enjoy simplicity. Either way, more Americans are said to be holding a quiet position against materialism. More consumers are creating their own gifts, opting for experiences,...