Consumers are individuals and want to be treated that way, but the brick-and-mortar experience was not always personalized. There was a time when consumers would visit retailers that offered one-size-fits-all options. Even with advances in technology, physical stores still lag behind in offering personalization, gamification...
Toy retailer Cubcoats has partnered with Amazon to create a pop-up experience at the Del Amo Fashion Center in Torrance, California, open now through Jan. 5. Cubcoats was the bestselling product in stuffed animals and plush toys on Amazon Prime Day, which led to the...
Some retail players attempt experiential retail through a series of slow, “toe-in” experiments – a pop-up shop here, a smart mirror there, perhaps an interactive store feature or two. The goal is to see if consumers use it and like it – and, more importantly,...
November 12, 2019
Consumers are individuals and want to be treated that way, but the brick-and-mortar experience was not always personalized. There was a time when consumers would visit retailers that offered one-size-fits-all options. Even with advances in technology, physical stores still lag behind in offering personalization, gamification and other kinds of data-driven experiences. Personalization is a key […]
November 08, 2019
Toy retailer Cubcoats has partnered with Amazon to create a pop-up experience at the Del Amo Fashion Center in Torrance, California, open now through Jan. 5. Cubcoats was the bestselling product in stuffed animals and plush toys on Amazon Prime Day, which led to the creation of Cubcoats x Amazon IRL, an interactive pop-up space that […]
