Social media giant Meta is weighing whether to buy AdHawk Microsystems, which develops eye-tracking technology that could be used for virtual reality, Bloomberg reported Monday (July 25), quoting unnamed sources. The reason for the takeover is that Meta is still looking into ambitious plans for...
What if retailers could make judgments — at a glance, if you will — just by where you looked while you shopped? The truth is, eye tracking already exists and is being leveraged to learn about what someone looks at and why, to get a...
Two tech companies and a food brand have teamed up to develop a virtual reality (VR) headset that uses eye-tracking tech to determine the best way that retailers should stock products on shelves, according to a report by VentureBeat. Accenture, Qualcomm and Kellogg collaborated on...
Apple’s newest acquisition is startup SensoMotoric Instruments, a German computer vision company that develops eye-tracking tech used in virtual and augmented reality headsets and glasses. According to news from The Verge, the acquisition of this startup could help Apple further develop eye-tracking software for future versions of the...
May 15, 2024
Imagine being able to control your iPhone not with your hand, but with your eyes. Apple says that scenario could soon be a reality, part of a series of tools for users with physical disabilities announced Wednesday (May 15). “Each year, we break new ground when it comes to accessibility,” Sarah Herrlinger, Apple’s senior director of global accessibility policy […]
July 25, 2022
Social media giant Meta is weighing whether to buy AdHawk Microsystems, which develops eye-tracking technology that could be used for virtual reality, Bloomberg reported Monday (July 25), quoting unnamed sources....
February 14, 2019
Two tech companies and a food brand have teamed up to develop a virtual reality (VR) headset that uses eye-tracking tech to determine the best way that retailers should stock...
June 28, 2017
Apple’s newest acquisition is startup SensoMotoric Instruments, a German computer vision company that develops eye-tracking tech used in virtual and augmented reality headsets and glasses. According to news from The Verge, the acquisition...
