Overall, the tide may be turning away from direct to consumer (D2C) toward brick-and-mortar, but shoppers continue to demand digital convenience when it comes to highly personalized items — a trend that is benefitting eyewear brand Pair Eyewear. The company announced Tuesday (Oct. 10) that...
Zenni Optical has launched two digital tools designed to help customers find and buy glasses. A new Image Search tool lets shoppers upload a photo of frames to find a similar pair available from Zenni, while Prescription Scan reads the customer’s prescription, so they don’t...
Recent Big Tech moves highlight advancements in the design of augmented reality (AR) glasses. While the concept has been around for a while — it’s been about a decade since Google Glass first gave AR glasses mainstream attention — Meta’s move to snap up the...
Innovative Eyewear has licensed the Eddie Bauer brand for smart glasses. The developer and retailer of smart eyewear said in a Wednesday (Dec. 28) press release that it has licensed the outdoor brand through a multi-year, global agreement with Authentic Brands Group and that it...
September 19, 2024
The augmented reality and smart tech wearable market is heating up as Google, Snap, and Meta have recently either unveiled products or announced partnerships to develop wearables and adding artificial intelligence (AI) to the mix. Names like Google, Apple, and Samsung are at the forefront of the wearables category. On Friday (Sept. 13), Google announced its partnership […]
January 31, 2020
Want to know how the future of eCommerce looks? Well, you could do worse than taking a deeper dive into the world of prescription eyewear. It’s an industry that has...
August 20, 2019
It’s a story commonly heard from children – and a story that, in this case, led to a fresh idea for subscription commerce. As told to PYMNTS in a recent...
May 10, 2023
Zenni Optical has launched two digital tools designed to help customers find and buy glasses. A new Image Search tool lets shoppers upload a photo of frames to find a similar pair available from Zenni, while Prescription Scan reads the customer’s prescription, so they don’t have to enter the details themselves, the online retailer of […]
December 28, 2022
Innovative Eyewear has licensed the Eddie Bauer brand for smart glasses. The developer and retailer of smart eyewear said in a Wednesday (Dec. 28) press release that it has licensed...
October 21, 2022
Two months after announcing plans to have more than 200 physical stores this year, online eyewear retailer Warby Parker is upping its goals. Speaking to CNBC Friday (Oct. 21), Co-founder...
May 18, 2018
Warby Parker rival Eyebobs has said it will soon be opening two brick-and-mortar locations later this summer: one in the Mall of America and one in Orlando’s Florida Mall, according to...
