Navigating the rapid trend cycle can be challenging, but add a dose of inflation and it gets even harder — making it so much harder for brands and retailers to predict the next big consumer craze. Nonetheless, Pinterest has potentially streamlined this process by introducing...
While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z and millennials at least. But when deciding what trends are in and what trends are out, who holds the most...
Berlin-based fashion retailer Lesara prides itself on thinking differently about apparel and being on trend. It doesn’t send its designers to Fashion Week and it draws its conclusions about what consumers want from the data that they see. It calls its approach “agile retail” and it...
Fitness company SoulCycle is known for its indoor spin classes, and now it could be known for its fashion too. According to news from Bloomberg on Monday (Dec. 4), SoulCycle recently launched a line of workout clothing in collaboration with New York City-based streetwear company Public...
December 14, 2023
Navigating the rapid trend cycle can be challenging, but add a dose of inflation and it gets even harder — making it so much harder for brands and retailers to predict the next big consumer craze. Nonetheless, Pinterest has potentially streamlined this process by introducing “Pinterest Predicts” — a collection of anticipated trends set to […]
April 27, 2017
Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. C’est...
December 05, 2017
Fitness company SoulCycle is known for its indoor spin classes, and now it could be known for its fashion too. According to news from Bloomberg on Monday (Dec. 4), SoulCycle recently launched a line of workout clothing in collaboration with New York City-based streetwear company Public School. The partnership’s athleisure collection was released during a launch […]
October 23, 2017
Sports apparel retailer Under Armour has launched its own subscription retail service, Fortune reports. ArmourBox, launched Thursday (Oct. 19), offers consumers a selection of the company’s sportswear on a monthly...
