January 17, 2024
Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG) purchases and TransUnion’s Identity Resolution for data connectivity, letting advertisers create campaigns informed by consumer purchases. “NielsenIQ can empower media and ad tech companies to better serve FMCG brands with the most […]
