Instacart’s expansion of retailer integrations and the implementation of advanced technology have streamlined the shopping experience, providing convenience, savings and higher engagement, CEO Fidji Simo noted Tuesday (Nov. 12) during the company’s third-quarter earnings call. Referring to retailer integrations as the company’s “secret sauce,” Simo...
Instacart has added new gamification features to its smart carts, saying they will make grocery shopping “feel like an adventure” and encourage shoppers to earn rewards and credits, earn savings and discover new products. Together with these features, the company has also added location-based coupons...
Instacart is ramping up its efforts to capture and keep customers as it aims to cement its status in the online grocery sector. The company is concentrating on two primary objectives: bringing in new users, elevating engagement with its current clientele, and creating “habituated customers.”...
On Tuesday (Aug. 6), Instacart announced an expansion of its service portfolio as part of its strategy to solidify its position in the online grocery market. The company has forged a new partnership with Uber Eats, enabling customers to order both groceries and restaurant meals through...
September 10, 2024
Instacart is ramping up its efforts to capture and keep customers as it aims to cement its status in the online grocery sector. The company is concentrating on two primary objectives: bringing in new users, elevating engagement with its current clientele, and creating “habituated customers.” During the company’s second-quarter earnings call, CEO Fidji Simo noted […]
November 21, 2024
Instacart’s CEO is focusing on grocery partnerships amid investor skepticism. Fidji Simo discussed these efforts in an interview with Bloomberg’s The Circuit With Emily Chang, set to air Thursday (Nov. 21) evening. Since becoming CEO, the report notes, Simo has made Instacart’s higher-margin enterprise business a higher priority, focusing on things like last-mile delivery, building white-label websites and selling […]
October 07, 2024
Instacart has added new gamification features to its smart carts, saying they will make grocery shopping “feel like an adventure” and encourage shoppers to earn rewards and credits, earn savings...
June 17, 2024
Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable...
September 26, 2023
Instacart’s stock closed below its initial public offering (IPO) pricing for the first time on Tuesday (Sept. 26), a week after its public debut. The online grocery delivery company’s stock fell...
