Firework, a video commerce and engagement platform, has unveiled an artificial intelligence (AI)-powered virtual shopping assistant for eCommerce merchants. Dubbed AVA (AI Virtual Assistant), the assistant takes the form of a digital human avatar that uses Firework’s proprietary large language model (LLM) to transform eCommerce...
Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. By the Numbers For PYMNTS’ study “Tracking the Digital Payments Takeover: Monetizing Social Media Edition,” created in collaboration with Amazon Web Services,...
Food brands may be looking for ways to capitalize on the potential of social media commerce, but for now, PYMNTS research indicates, potential is all there is, with consumers frustrated by early moves in the space. At a Digital Food & Beverage Conference keynote panel on Monday...
Just as the busy fourth-quarter seasonal retail rush is set to kick off, the world’s largest operator or physical stores has made a major push to boost its digital connectivity via a five-pronged “test and learn” expansion of its social commerce platform. It’s a move that...
May 06, 2024
As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content. While commerce-integrated content such as shoppable livestreams have been catching on in China, consumers in the United States still prefer a more traditional online shopping experience, Vincent Yang, co-founder and CEO of video commerce platform Firework, told PYMNTS in […]
January 10, 2024
Firework, a video commerce and engagement platform, has unveiled an artificial intelligence (AI)-powered virtual shopping assistant for eCommerce merchants. Dubbed AVA (AI Virtual Assistant), the assistant takes the form of a digital human avatar that uses Firework’s proprietary large language model (LLM) to transform eCommerce sites into virtual stores, the company said in a Wednesday […]
September 20, 2022
Aiming to innovate new ways for suppliers and sellers to connect with customers, Walmart Connect has announced an Innovation Partner program that will help advertisers access channels such as social...
May 24, 2022
Firework, a company that creates livestream video shopping events for retailers, has raised $150 million in a Series B funding round, according to a Tuesday (May 24) press release. As...
