Fitbit news and trends

Google Wallet and Acorns Launch Payment Solution Designed for Kids
Wearables // August 09, 2024

Parents can now provide their 7- to 12-year-old kids with a wearable payment device powered by Google Wallet and GoHenry by Acorns. The two organizations have partnered to provide this tool to help parents teach their kids how to manage money and spend it safely and responsibly,...

Greenlight and Google Team on Fitbit-Focused Financial Education
Wearables // August 07, 2024

Financial education-focused FinTech Greenlight has launched a collaboration with Google. The partnership, announced Wednesday (Aug. 7), connects Greenlight’s debit card to Google’s Fitbit Ace LTE, a smartwatch designed for kids, letting them learn to “spend wisely” and tap to pay with their watches. “At Greenlight,...

Integrated Health Metrics Unlock New Frontier for Connected Wellness
Connected Economy // May 03, 2024

In the wake of Peloton’s restructuring efforts that come amid a decline in user engagement and a shrinking user base, the connected fitness industry finds itself at a critical juncture. While Peloton’s actions shed light on sectoral challenges and responses, a broader examination reveals deeper trends shaping the future of fitness and...

Google Transitioning Fitbit Pay to Google Wallet in Most Countries
Payment Methods // April 30, 2024

Google is transitioning its Fitbit Pay contactless payments to Google Wallet in most countries. “Google Wallet is now available for all Fitbit devices that support contactless payments,” a message on the Fitbit Pay web page said. “Fitbit Pay will no longer be available starting July 29, 2024.” There is an exception to that in...

Interviews & Exclusives
Smarter Wearables Highlight Demand for Real-Time Fitness Data

March 07, 2024
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche players have also become more aggressive providing new use cases […]

Gen Z Leads the HealthTech Wearable Revolution

April 17, 2023
Gen Z are a difficult group to predict. They love picking up their restaurant meals, both inside and curbside. They are most open to new ways to pay, but lag...

Health-Tracking Wearables Are a Fit for 43% of US Consumers

October 21, 2022
The stylish side of preventive healthcare comes in the form of digital wearables like Apple Watch, Fitbit and smart rings, the use of which has seen astronomical growth since 2021....

Take Two For Fitbit’s Versa 2

August 29, 2019
The headlines that started the month of August were less than thrilling for Fitbit — as some were beginning to wonder if Apple had already won the wearable war.  Sales...

Quick Reads
Google Fitbit Users to Gain Access to Peloton Classes

August 13, 2024
Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Starting in September, Fitbit Premium members will have access to Peloton classes, while Fitbit users without a Premium subscription will have access to a select group of those classes, Peloton said in a Tuesday (Aug. 13) press release. The Peloton […]

Google Wallet and Acorns Launch Payment Solution Designed for Kids

August 09, 2024
Parents can now provide their 7- to 12-year-old kids with a wearable payment device powered by Google Wallet and GoHenry by Acorns. The two organizations have partnered to provide this tool to...

Greenlight and Google Team on Fitbit-Focused Financial Education

August 07, 2024
Financial education-focused FinTech Greenlight has launched a collaboration with Google. The partnership, announced Wednesday (Aug. 7), connects Greenlight’s debit card to Google’s Fitbit Ace LTE, a smartwatch designed for kids,...

Google Transitioning Fitbit Pay to Google Wallet in Most Countries

April 30, 2024
Google is transitioning its Fitbit Pay contactless payments to Google Wallet in most countries. “Google Wallet is now available for all Fitbit devices that support contactless payments,” a message on the Fitbit Pay web page said. “Fitbit Pay will...