Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective community boasting more than 20 million members and guests. This week, Lululemon is laying off about 120 employees who support Lululemon Studio...
Connected devices are giving fitness buffs access to health data on a regular basis, fueling a market that’s projected to be worth $27.4 billion by 2022. The following Deep Dive explores how fitness subscription services are offering consumers more flexible options to pursue healthy lifestyles.
Subscriptions have changed the way consumers access a wide array of services and products, from music to fashion to fragrances. Now, the business model is being applied to make mental health services more accessible, despite geographical and societal barriers. The October Subscription Commerce Tracker™ highlights...
Gyms traditionally work on the membership model, requiring monthly or annual commitments from people who work or live near their facilities. But subscription services are taking a different approach to the space, expanding the reach of gyms beyond just locals. Business travelers, for instance, might...
