Fitness Classes news and trends

Smart Fitness Tech Brings The Boutique In-Studio Class Experience Home
Retail // March 12, 2018

Spinning. Pilates. Barre. No matter how consumers decide to get their fitness fixes, boutique fitness studios that focus on a specific workout are booming. These studios, which average from only 1,000 or 2,000 square feet, are becoming a top pick for fitness consumers hungry for...

ClassPass And The Battle Of The Bulge, Waged Digitally
Subscription Commerce // December 11, 2017

From New Year’s Resolution to Action, thoughts of fitness are likely weighing on the minds (and waistlines) of us all. ClassPass seeks to provide a range of fitness options to subscribers in studios and now, in house.  In the latest Topic TBD, ClassPass chief product...

Fitness Tech Startup Zenrez In $6M Series A
Retail // March 03, 2017

Technology startup Zenrez provides yield management and pricing software tools for classes in fitness studios — a fast-growing segment of the health and fitness industry. According to Zenrez, the International Health, Racquet & Sportsclub Association recently reported that a majority of the 2,300 new exercise...

Interviews & Exclusives
How Aaptiv Built The Netflix Of Fitness

June 27, 2018
Like many of the innovators who build and launch their own platform businesses, Ethan Agarwal’s business, Aaptiv, was inspired by a big friction that he found difficult to overcome. Agarwal told Karen Webster in the latest episode of The Matchmaker Is In that he’d put on some weight while in graduate school and thought running would help him shed the pounds, but he […]

ClassPass And The Battle Of The Bulge, Waged Digitally

December 11, 2017
From New Year’s Resolution to Action, thoughts of fitness are likely weighing on the minds (and waistlines) of us all. ClassPass seeks to provide a range of fitness options to...

Quick Reads
Fitness Tech Startup Zenrez In $6M Series A

March 03, 2017
Technology startup Zenrez provides yield management and pricing software tools for classes in fitness studios — a fast-growing segment of the health and fitness industry. According to Zenrez, the International Health, Racquet & Sportsclub Association recently reported that a majority of the 2,300 new exercise facilities opened in 2015 were fitness studios. From 2012 to […]