Fitness Subscription news and trends

Fitness-As-A-Service For Business Travelers, Subscription Style
Retail // September 28, 2018

Gyms traditionally work on the membership model, requiring monthly or annual commitments from people who work or live near their facilities. But subscription services are taking a different approach to the space, expanding the reach of gyms beyond just locals. Business travelers, for instance, might...

Reinventions Of The Subscription Business Model
Retail // August 29, 2018

Subscription services like Ipsy have long offered customers the chance to test samples when discovering new beauty products. These services are now building upon their existing business models by rolling out tester plans for full-sized products, but the real deal comes with advantages over just a sample....

How Aaptiv Built The Netflix Of Fitness
Matchmakers // June 27, 2018

Like many of the innovators who build and launch their own platform businesses, Ethan Agarwal’s business, Aaptiv, was inspired by a big friction that he found difficult to overcome. Agarwal told Karen Webster in the latest episode of The Matchmaker Is In that he’d put on some weight while in graduate school...

Interviews & Exclusives
How Aaptiv Built The Netflix Of Fitness

June 27, 2018
Like many of the innovators who build and launch their own platform businesses, Ethan Agarwal’s business, Aaptiv, was inspired by a big friction that he found difficult to overcome. Agarwal told Karen Webster in the latest episode of The Matchmaker Is In that he’d put on some weight while in graduate school and thought running would help him shed the pounds, but he […]