Fitness Trackers news and trends

Fitbit Reportedly Exploring Sale Of Business
Partnerships / Acquisitions // September 20, 2019

Under its challenges of moving to smartwatches from fitness trackers, Fitbit has reportedly been in discussions with an investment bank surrounding the possibility of looking into a sale. The company is said to have had difficulty getting a foothold in the category of smartwatches as...

Fitness Trackers Could Mean Insurance Savings For Pet Owners
Wearables // March 28, 2019

MoreThan has partnered with PitPat — which offers a FitBit type device for dogs — and will offer up to £100 in cash rewards for people who help their furry friends meet specific health goals. According to The Financial Times, customers who take out a...

Fitbit Rolls Out Four New Products; Tests Rewards Program
Retail // March 06, 2019

Fitbit announced on Wednesday (March 6) the launch of four new products – Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2 – all aimed at making health and fitness accessible to more consumers around the world. In a press release, Fitbit...

Fitness Tracker Incentives And The New World Of Health Commerce
Healthcare // November 29, 2018

On the surface, the idea seems deeply pragmatic — a thought that comes straight from the storied intellectual school of “well, duh!” and a tradition that reveres Captain Obvious as the paragon of philosophical truth. Yes, it seems very smart to use fitness trackers, such as...

Interviews & Exclusives
ŌURA Wants to Be the Wearable of Choice for Consumers

November 06, 2023
Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the finish line; people now crave a workout buddy that can provide them with a full range of health insights. Moreover, they want their fitness trackers to blend seamlessly into their […]

Fitness Tracker Incentives And The New World Of Health Commerce

November 29, 2018
On the surface, the idea seems deeply pragmatic — a thought that comes straight from the storied intellectual school of “well, duh!” and a tradition that reveres Captain Obvious as the...

Quick Reads
Fitbit Reportedly Exploring Sale Of Business

September 20, 2019
Under its challenges of moving to smartwatches from fitness trackers, Fitbit has reportedly been in discussions with an investment bank surrounding the possibility of looking into a sale. The company is said to have had difficulty getting a foothold in the category of smartwatches as Samsung Electronics Co and Apple Inc. have cornered a greater […]

Fitness Trackers Could Mean Insurance Savings For Pet Owners

March 28, 2019
MoreThan has partnered with PitPat — which offers a FitBit type device for dogs — and will offer up to £100 in cash rewards for people who help their furry...

Fitbit Rolls Out Four New Products; Tests Rewards Program

March 06, 2019
Fitbit announced on Wednesday (March 6) the launch of four new products – Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2 – all aimed at making...

Fitbit Falls As Smartwatch Demands Change

February 26, 2018
After Fitbit’s revenue and profit missed expectations, the company’s shares fell 12 percent to $4.90 in late trading on Monday (Feb. 26). The news comes as smartwatches are taking the...