Etsy continues to rework its positioning to encourage consumers to think of Etsy as a go-to destination for all things shopping, instead of a niche platform for handmade and vintage items. The company is launching its Wedding Registry experience, in a bid give customers more...
Francesca’s, a boutique clothing chain, has acquired the lifestyle brand Richer Poorer as part of its strategy to appeal to millennial and Gen Z women. The acquisition aims to expand the retailer’s channel reach by taking advantage of its strong wholesale network, as well as...
In the pandemic era, loyalty programs proved to be an effective strategy to retain customers even while maintaining physical distance. However, with in-store experiences making a comeback, retailers are looking to capitalize on these loyalty programs by offering exclusive events and perks. But can loyalty...
Target and Disney are poised to expand their partnership. Plus, Francesca’s CEO ditches the playbook in the new retail landscape, and legacy brands are pivoting to eCommerce. Data: 72%: Share of millennials making more online purchases than in March 2020. 160+: Number of Target stores...
