Free Gift news and trends

Sephora Asks Customers to Pay $25 for Their Own Birthday Perk
Retail // May 05, 2023

In times of inflation, nothing is safe. Not even freebies on your birthday. In the latest inflation stunt since costs on shipping is Sephora’s efforts to launch a $25 online purchase minimum in order to receive a birthday gift.   The beauty retailer revealed in an email...

Interviews & Exclusives
How Estée Lauder’s 1950s Retail Innovation Wrote Beauty’s Sales Playbook

August 23, 2023
Free items, giveaways, goodie bags, and “gift with purchase” — whatever you choose to call them, all radiate an allure within the retail sphere as they entice consumers into making purchases and exploring new products.  It’s a strategy that has been employed since the mid-20th century.  How Gift With Purchase Began  The story of gift […]