Who doesn’t love a free sample? Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly effective? As a tool to get your product out to the masses, it’s an approach designed to cast a wide...
Amid a crowded digital ad space, brands are embracing an analog marketing tactic: free samples. As Bloomberg News reported Monday (Oct. 16), a growing number of retailers are employing this method to entice consumers. The report gives the example of Walmart, which has been holding weekend demonstrations with...
Lines to get into the store are a rare sight at any brick-and-mortar retailer these days, let alone a supermarket. That’s exactly what French supermarket chain Intermarche brought upon itself this week, however. The chain slashed prices on popular chocolate hazelnut spread Nutella and suffered...
Giving products away isn’t just a part of SamplingLab’s operation; it’s the only thing the store does. Turns out that there is money to be made from brands that are very keen to get millennials’ feedback on their offerings. Will this stylish reboot of the...
November 13, 2023
Who doesn’t love a free sample? Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly effective? As a tool to get your product out to the masses, it’s an approach designed to cast a wide net to attract and engage as many consumers as possible. […]
October 16, 2023
Amid a crowded digital ad space, brands are embracing an analog marketing tactic: free samples. As Bloomberg News reported Monday (Oct. 16), a growing number of retailers are employing this method to entice consumers. The report gives the example of Walmart, which has been holding weekend demonstrations with complimentary samples at more than 120 stores since June, with […]
