Gap news and trends

Gap’s ‘Brand Reinvigoration’ Focus Turns to In-Store and Online Experiences
Earnings // November 22, 2024

Gap Inc. is refining both its digital and in-store channels as it works to reinvigorate its apparel brands. The parent company of Old Navy, Gap, Banana Republic and Athleta said this Thursday (Nov. 21) while reporting its third-quarter results. For the Old Navy brand, the company is delivering more clarity...

Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales
Earnings // August 30, 2024

As the retail sector faces a complex mix of opportunities and challenges, Gap and Lululemon are charting distinct courses in their recent earnings reports. While Gap focuses on revitalizing its core brands during ongoing operational hurdles, Lululemon is capitalizing on international growth and stellar performance...

As If: Retail Brands Revive the ’90s With Nostalgic Classics
Retail // August 17, 2024

Seizing on millennials’ nostalgia, retail brands are bringing the ’90s back, reintroducing iconic products and styles that defined a generation. Casio’s Baby-G watch, a highly popular accessory in the pre-Y2K decade, is getting a refresh in partnership with “The Powerpuff Girls,” a beloved cartoon franchise...

Gap’s Promising Turnaround Efforts Suggest Blueprint for Legacy Apparel Retailers
Retail // July 02, 2024

Gap, a once-dominant force in American retail that has faced challenges in recent years, is undergoing a years-long effort to reclaim its position in a highly competitive market — a journey that serves as an indicator for how legacy apparel brands can hold their own...

Interviews & Exclusives
High-End Retailers May Be Pinched as High Earners Grapple With Card Debt

May 24, 2023
The latest data from PYMNTS on paycheck-to-paycheck living shows that high earners feel the pinch of credit card debt and wages that aren’t keeping up with inflation. And that may wind up pinching the higher-end retailers who depend on wealthier households, feeling flush, to keep the cash registers (the virtual ones, too) ringing. The data […]

Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators

October 25, 2022
As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner is emerging from the ashes...

Gap Streamlines 4 Rewards Programs Into 1 Amid Flood Of Loyalty Initiatives

July 22, 2021
Gap is integrating its credit card and loyalty programs across all four of its brands in an attempt to simplify the consumer experience, as retailers prepare to unveil a glut...

Gap, Gusto And The Real Power Of Data In Retail

October 10, 2018
If data is the new oil, then it could be said that retailers are sitting on data gushers. After all, they have terabytes of data flowing across their various retail channels — and...

Quick Reads
Gap’s ‘Brand Reinvigoration’ Focus Turns to In-Store and Online Experiences

November 22, 2024
Gap Inc. is refining both its digital and in-store channels as it works to reinvigorate its apparel brands. The parent company of Old Navy, Gap, Banana Republic and Athleta said this Thursday (Nov. 21) while reporting its third-quarter results. For the Old Navy brand, the company is delivering more clarity around pricing and a greater promotion of value through its […]

Store Card Revenue Under Pressure From Late Fee Change, BNPL

April 10, 2024
Retailers’ revenue from store credit cards is reportedly facing pressure for several reasons. These forces are impacting all retailers, but especially department stores, whose businesses face other challenges as well,...

Gap’s Athleta Moves Into ‘Experiential Fitness’ Space

November 09, 2023
Gap-owned women’s fitness apparel brand Athleta is launching an “experiential fitness series.” “Move with Athleta,” invites women to “sweat, connect and celebrate the Power of She” at a series of...

Gap Appoints Mattel Veteran Richard Dickson as President and CEO

July 26, 2023
Specialty apparel company Gap has appointed Mattel veteran Richard Dickson as its president and CEO, effective Aug. 22. Dickson is currently president and chief operating officer at global toy company Mattel, where he “restored the company...