Gen Z news and trends

Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
Payment Methods // March 07, 2025

Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave. These digital-first generations, like Gen Z and millennials, prioritize convenience, speed and security in their payment choice. As merchants look...

Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
Consumer Insights // March 03, 2025

Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS data. Unlike older generations, who have traditionally favored in-store shopping for personal care and beauty products, Gen Z is embracing...

An Ode to Malls as Gen Z Craves IRL Experiences
Retail // February 22, 2025

“The currency of now” takes on a decidedly different form in this poem about the mall’s resurgence. It celebrates the brick-and-mortar comeback fueled by Gen Z’s desire for IRL (in real life) connections and the evolving role of physical space in a digitally-driven world. Join...

57% of Consumers Received Financial Advice in 2023
Consumer Insights // January 13, 2025

Rising inflation and stagnant incomes are forcing many Americans to reconsider their financial stability, prompting a surge in demand for personal finance advice. Economic headwinds are leaving people worried about their financial future, leading more individuals to seek planning support. The PYMNTS Intelligence report, “Navigating...

Interviews & Exclusives
Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials

March 07, 2025
Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave. These digital-first generations, like Gen Z and millennials, prioritize convenience, speed and security in their payment choice. As merchants look to navigate an increasingly complex payments landscape, a new contender […]

Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases

March 03, 2025
Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS data. Unlike older generations, who...

57% of Consumers Received Financial Advice in 2023

January 13, 2025
Rising inflation and stagnant incomes are forcing many Americans to reconsider their financial stability, prompting a surge in demand for personal finance advice. Economic headwinds are leaving people worried about...

Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store

January 03, 2025
While Amazon and Walmart take a breather and process a fresh influx of returns, we thought we’d take a look into the interplay between online and in-store retail, which has...

Quick Reads
Facebook Marketplace Keeps Younger Users Tuned to Platform

March 09, 2025
While Facebook is losing ground with younger users, its resale platform is a different story. Just 32% of American teeangers use Facebook today — down from 71% a decade ago — CNBC reported Sunday (March 9), citing Pew Research data. Still, Facebook Marketplace remains a draw for younger consumers. “I only use Facebook for Marketplace,” […]

Amazon Relaunches Discount Flights for Younger Prime Members

December 04, 2024
Amazon is re-teaming with StudentUniverse to offer low-cost flights to younger Prime members. The partnership, timed to coincide with the holiday travel season, offers a limited number of $25 flights to Prime members...

Simon Wants Gen Z to Heed Call of the Mall

September 30, 2024
Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s nostalgia with a new generation...

Brightfin Debuts Gen Z-Focused Financial Wellness App

July 18, 2024
Brightfin has debuted its financial wellness app, aimed at helping younger consumers. “Younger generations think about money differently. Gen Z and Millennials don’t necessarily have the same life goals as their...