Gen Z/page/4 news and trends

44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
Consumer Insights // December 02, 2024

In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half of consumers (44%) expect to continue using digital wallets in the next three years, with Gen Z and millennials leading...

71% of German Consumers Used a Digital Wallet in the Past Year
Digital Payments // December 02, 2024

Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a digital wallet in some way in the past year. A PYMNTS Intelligence report, “Digital Wallets Beyond Financial Transactions: Germany Edition,”...

67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement
Mobile // November 18, 2024

FinTechs are pursuing modernization to stay competitive, focusing on mobile capabilities and enhancing user experience. According to a PYMNTS Intelligence report, “The FinTech Innovation Agenda,” a collaboration with Velera, nearly two-thirds of FinTechs are prioritizing mobile feature expansion in the next three years, while refining...

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
Consumer Insights // November 11, 2024

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What Makes Zillennials Shop,” examines this cohort as it drives change with a mix of brand...

Interviews & Exclusives
44% of UK Consumers Plan to Use Digital Wallets Beyond Payments

December 02, 2024
In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half of consumers (44%) expect to continue using digital wallets in the next three years, with Gen Z and millennials leading the charge. According to a PYMNTS Intelligence report, “Digital Wallets […]

71% of German Consumers Used a Digital Wallet in the Past Year

December 02, 2024
Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a digital wallet in some way...

67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement

November 18, 2024
FinTechs are pursuing modernization to stay competitive, focusing on mobile capabilities and enhancing user experience. According to a PYMNTS Intelligence report, “The FinTech Innovation Agenda,” a collaboration with Velera, nearly...

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping

November 11, 2024
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What...

Quick Reads
Amazon Relaunches Discount Flights for Younger Prime Members

December 04, 2024
Amazon is re-teaming with StudentUniverse to offer low-cost flights to younger Prime members. The partnership, timed to coincide with the holiday travel season, offers a limited number of $25 flights to Prime members with a young adult plan. “As a mom to a college student, I am excited to have my son home for the holidays,” Carmen Nestares, […]

Simon Wants Gen Z to Heed Call of the Mall

September 30, 2024
Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s nostalgia with a new generation...

Brightfin Debuts Gen Z-Focused Financial Wellness App

July 18, 2024
Brightfin has debuted its financial wellness app, aimed at helping younger consumers. “Younger generations think about money differently. Gen Z and Millennials don’t necessarily have the same life goals as their...

Pinterest Courts Gen Z With Video Sharing Feature

June 26, 2024
Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court the world’s youngest and most-digitally...