As retailers look to understand their consumers, both for their own sake and the sake of their advertising customers, Generation Alpha shoppers’ unique, novel behaviors indicate significant changes ahead. In an interview with PYMNTS, Elizabeth Marsten, vice president, commerce strategic services at Tinuiti, spoke to...
May 29, 2024
Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the retailer’s launch of gamified marketplace Walmart Realm, Justin Breton, the company’s director of brand experiences and strategic partnerships, discussed this demand for more engaging online buying options. “Steeped in data, […]
