Generation X news and trends

60% of Millennials Primarily Use Mobile Banking Apps
Digital Banking // September 16, 2024

The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. As digital transactions and mobile apps become commonplace, banks are at a crossroads. They must navigate the shift to digital while maintaining essential human interactions. A PYMNTS Intelligence...

Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Consumer Insights // August 08, 2024

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World Does Digital” study surveyed more than 67,000 consumers across 11 countries accounting for nearly half the world’s GDP about their...

QVC CEO Aims Social Commerce at Gen Z Parents
Retail // August 08, 2024

Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on social media and other digital platforms. The company, which owns shopping channels QVC and HSN as well as other retail...

46% of US Consumers Say They’re Ready for Open Banking
Digital-First Banking // July 30, 2024

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their bank accounts using familiar online banking credentials, offers a streamlined alternative to traditional methods by...

Interviews & Exclusives
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping

November 11, 2024
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What Makes Zillennials Shop,” examines this cohort as it drives change with a mix of brand loyalty, deal-seeking and values-driven purchases. Influenced by social proof and […]

60% of Millennials Primarily Use Mobile Banking Apps

September 16, 2024
The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. As digital transactions and mobile apps become commonplace, banks are at a crossroads....

QVC CEO Aims Social Commerce at Gen Z Parents

August 08, 2024
Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on social media and other digital...

46% of US Consumers Say They’re Ready for Open Banking

July 30, 2024
As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their...

Quick Reads
Temu Gains Following Among Older eCommerce Shoppers 

January 23, 2024
Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Contrary to its reputation as a platform for younger consumers, the Chinese eCommerce app’s first year of operation in the U.S. has seen older shoppers frequenting the app more often and spending more money than […]

Visa: Americans Keep Traveling Despite Rising Costs

November 28, 2023
Rising costs haven’t stamped out the travel bug for Americans, a new Visa survey shows. The new edition of the Visa Global Travel Intentions Study, released Tuesday (Nov. 28), shows that while...

Gen X Households Gained $13T in Assets Since Q1 2020

October 05, 2021
Generation X has been seeing a boost in wealth since the pandemic began, according to data from the Federal Reserve, per Bloomberg. The data showed that Gen Xers, those ages...

Student Loan Debt Jumps More Than 100 Percent In Last Decade

August 30, 2017
Student loan debt in the U.S. has jumped nearly 150 percent in the last decade, reaching an all-time high of $1.4 trillion, according to credit scoring company Experian. According to Experian’s new...