Generation Z news and trends

Regulators Eye Interest Rates as Retail-Branded Cards Gain Traction
Credit Cards // December 18, 2024

More than a quarter of consumers own a store card, defined as a card that exclusively features a retailer’s branding. While co-branded cards can be used across several retailers, store cards can be used only at a particular merchant. The PYMNTS Intelligence report “The Role...

Amazon Relaunches Discount Flights for Younger Prime Members
Travel Payments // December 04, 2024

Amazon is re-teaming with StudentUniverse to offer low-cost flights to younger Prime members. The partnership, timed to coincide with the holiday travel season, offers a limited number of $25 flights to Prime members with a young adult plan. “As a mom to a college student, I am excited...

44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
Consumer Insights // December 02, 2024

In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half of consumers (44%) expect to continue using digital wallets in the next three years, with Gen Z and millennials leading...

71% of German Consumers Used a Digital Wallet in the Past Year
Digital Payments // December 02, 2024

Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a digital wallet in some way in the past year. A PYMNTS Intelligence report, “Digital Wallets Beyond Financial Transactions: Germany Edition,”...

Interviews & Exclusives
54% of Consumers With Unstable Cash Flow Prefer Providers Offering Embedded Lending

December 19, 2024
Embedded lending, the integration of credit offerings into platforms where consumers and microbusinesses (MSBs) can apply for credit directly during a transaction, is gaining traction across major global markets. According to the PYMNTS Intelligence report “The Embedded Lending Opportunity: Global State of Play,” consumers and MSBs are adopting embedded lending products, but challenges remain, particularly […]

44% of UK Consumers Plan to Use Digital Wallets Beyond Payments

December 02, 2024
In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half of consumers (44%) expect to...

71% of German Consumers Used a Digital Wallet in the Past Year

December 02, 2024
Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a digital wallet in some way...

67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement

November 18, 2024
FinTechs are pursuing modernization to stay competitive, focusing on mobile capabilities and enhancing user experience. According to a PYMNTS Intelligence report, “The FinTech Innovation Agenda,” a collaboration with Velera, nearly...

Quick Reads
Amazon Relaunches Discount Flights for Younger Prime Members

December 04, 2024
Amazon is re-teaming with StudentUniverse to offer low-cost flights to younger Prime members. The partnership, timed to coincide with the holiday travel season, offers a limited number of $25 flights to Prime members with a young adult plan. “As a mom to a college student, I am excited to have my son home for the holidays,” Carmen Nestares, […]

Simon Wants Gen Z to Heed Call of the Mall

September 30, 2024
Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s nostalgia with a new generation...

Amex Courts Gen Z and Millennial Diners With Gold Card Updates

July 25, 2024
American Express is hoping to attract younger consumers with its latest card update. Amex on Thursday (July 25) announced a new version of its Consumer Gold Card, offering new credits for restaurant spending....

Brightfin Debuts Gen Z-Focused Financial Wellness App

July 18, 2024
Brightfin has debuted its financial wellness app, aimed at helping younger consumers. “Younger generations think about money differently. Gen Z and Millennials don’t necessarily have the same life goals as their...