In the current business landscape, consumers crave personalized experiences. In an increasingly digital world, the importance of location intelligence in marketing cannot be overstated, particularly when it comes to areas like personalizing customer experiences, enhancing operational efficiencies and ensuring compliance across various industries. “One of...
As restaurants seek to drive pickup adoption, McDonald’s is tapping geofencing to reduce wait times. The restaurant brand is updating its mobile order and pay capabilities to inform back-of-house staff when mobile order-ahead customers are near the store, such that the kitchen can prepare the...
The pandemic is having monumental impacts on restaurants’ operations and interactions with potential diners, pushing to the forefront services that offer quick and seamless online ordering tools to reach customers stuck in their homes. It is also shedding light on just how digital the restaurant...
The COVID-19 pandemic has throttled restaurants’ revenues as social distancing protocols, stay-at-home orders and dine-in bans have forced eateries to rely solely on pickup and delivery to stay in business. Many states have begun to relax their social distancing orders and allow restaurants to resume...
August 16, 2024
In the current business landscape, consumers crave personalized experiences. In an increasingly digital world, the importance of location intelligence in marketing cannot be overstated, particularly when it comes to areas like personalizing customer experiences, enhancing operational efficiencies and ensuring compliance across various industries. “One of the trends we’re seeing is foreground location-based experiences,” Radar CEO and […]
November 08, 2024
McDonald’s reportedly improved customer satisfaction scores and reduced customer wait times by using geofencing technology to streamline the mobile ordering process. The quick-service restaurant (QSR) uses that technology to notify its crews that customers are approaching so that they can start preparing orders, Chain Store Age reported Thursday (Nov. 7), citing a McDonald’s blog post from June. […]
May 18, 2020
To enable safe, easy delivery of meals straight to the cars of its diners, Panera Bread has unveiled its Panera Curbside geofence-enabled service. The quick-service restaurant (QSR) chain has expanded...
September 02, 2019
Mobile sports betting is quickly growing to a point where New Jersey is close to topping Las Vegas as the country’s biggest market, The Wall Street Journal reported Monday (Sept....
December 31, 2015
Location-based mobile shopping apps, much like the devices they rely on to reach consumers wherever they shop, have been becoming increasingly ubiquitous over the past few years. As technology has...
