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Why the Metaverse Has a Social Engagement Problem

February 08, 2023
Sometimes the best way to introduce users to the metaverse is by completely ignoring everything we’ve heard about the metaverse. With brands including Adidas, Gucci and Warner Music, to name just a few, plunking down close to $2 billion collectively by some estimates buying virtual “land” in the past two years, excitement has cooled considerably […]