Global subscription businesses looking for a fresh crop of customers are setting their sights on emerging markets. These economies are modernizing, and consumers are increasingly becoming connected, making them compelling sources of potential customers. Subscription providers can’t just copy the payment approaches that helped...
Cloud-based software subscriptions are highly desired in emerging markets, but consumers can still be hard to serve since access to traditional payment methods isn't always available. Tunio Zafer, CEO of cloud storage provider pCloud, explains how subscription businesses can localize payments to effectively engage and...
Subscription-based offerings can be key to helping business-to-consumer (B2C) companies establish long-running relationships and lock down more predictable revenue streams. Effective subscription offerings require careful strategizing around payments, however. Should customers’ recurring payments fail, due to credit cards expiring or other issues, this could produce...
A full 2.14 billion consumers around the globe are projected to be shopping online by 2021, presenting a tempting opportunity for the subscription businesses that can tap into this robust international customer base. Consumers do not necessarily share the same payments and shopping preferences across...
November 05, 2019
Global subscription businesses looking for a fresh crop of customers are setting their sights on emerging markets. These economies are modernizing, and consumers are increasingly becoming connected, making them compelling sources of potential customers. Subscription providers can’t just copy the payment approaches that helped them in developed markets, however. They must instead examine each […]