When Godiva wanted to create a digital ad and shopping campaign around Valentine’s Day — probably the busiest shopping season for the chocolate maker — but didn’t have the time or resources to pull it off, it turned to a Boston-based company called Zmags and...
January 24, 2021
Godiva, the maker of high-end chocolates that significantly expanded its U.S. retail presence in recent decades, is reversing course and closing all its North American brick-and-mortar locations, according to numerous online news sources citing a company statement. The reversal in course comes after Godiva has been hurt by a move away from mall shopping that […]
