Google Lens news and trends

Google’s Revamped Platform Brings AI Insights, Price Comparisons to In-Store and Online Retail
Google // November 19, 2024

Google introduced new tools to elevate online and in-store shopping experiences through artificial intelligence-powered features in Google Lens, Google Maps and Google Pay. Following the launch of a revamped Google Shopping platform in October, the company is applying its AI technology to improve the in-store...

Tech Giants Bet Big Spenders Will Use Their Cameras Instead of Search to Find What...
artificial intelligence // November 05, 2024

Google’s deployment of artificial intelligence (AI)-powered visual search tools signals Silicon Valley’s broader push to retrain consumers to find information through images rather than keywords and text. The shift toward camera-based search marks one of the most significant changes to how people seek information online...

Klarna Unveils AI-Driven Photo Shopping Tool
Retail // October 11, 2023

Klarna has debuted an artificial intelligence (AI)-powered shopping tool with the help of OpenAI. The Swedish payments company announced the new feature Wednesday (Oct. 11) as part of a broader rollout of new shopping-related offerings.  The flagship of these new products is the company’s shopping lens, which —...

Google Lens Brings Style Inspiration To Shoppers
Retail // October 03, 2019

With a redesign of Google Shopping, the platform is receiving multiple new features such as options to track prices, shop local stores and come across style inspiration via Google Lens. The smart image recognition technology of Google Lens can already aid in identifying objects, finding...

Interviews & Exclusives
Tech Giants Bet Big Spenders Will Use Their Cameras Instead of Search to Find What They Want to Buy

November 05, 2024
Google’s deployment of artificial intelligence (AI)-powered visual search tools signals Silicon Valley’s broader push to retrain consumers to find information through images rather than keywords and text. The shift toward camera-based search marks one of the most significant changes to how people seek information online since the invention of the search box, though questions remain […]

Quick Reads
Klarna Unveils AI-Driven Photo Shopping Tool

October 11, 2023
Klarna has debuted an artificial intelligence (AI)-powered shopping tool with the help of OpenAI. The Swedish payments company announced the new feature Wednesday (Oct. 11) as part of a broader rollout of new shopping-related offerings.  The flagship of these new products is the company’s shopping lens, which — using OpenAI technology — lets customers shop by taking a […]

Google Lens Brings Style Inspiration To Shoppers

October 03, 2019
With a redesign of Google Shopping, the platform is receiving multiple new features such as options to track prices, shop local stores and come across style inspiration via Google Lens....

Google Rolls Out Google Pay, Integrated Payments In India

September 19, 2019
Google for India recently launched new features and updates to several products, including enhancements to Google Assistant, Pay, Lens and Search, Android Central reported on Thursday (Sept. 19). India is...

Google Could Add Filters To Lens

April 22, 2019
Google is overhauling Lens, its image search technology, reportedly adding so-called filters to the technology. According to a report in 9To5Google, the publication was able to decompile the latest version...