Google Shopping news and trends

Google Introduces AI Tools for Generating Product Images, Videos
Google // May 21, 2024

Google has announced a range of new artificial intelligence (AI) tools for retailers, including some that help them generate product images and videos. “At a time when shoppers are flooded with options, we’re introducing new ways to deepen the connections between shoppers and merchants through rich and compelling...

Google Shopping Debuts Personalized Style Recommendations 
eCommerce // March 27, 2024

Google has begun rolling out a feature that gives shoppers more personalized results. As the search giant announced in a Wednesday (March 27) blog entry, the service will launch first in the U.S. for shoppers using mobile browsers and the Google app. When those users search...

Google Aims New Shopping Tools at Boosting Small Business Sales
Retail // November 01, 2023

People want to make conscious choices and contribute to the success of local and independent enterprises. This inclination to “shop small” is driven by various factors, including a desire to nurture the local economy, promote unique and artisanal products, and build a stronger sense of...

UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 
Retail // July 12, 2023

Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount for driving revenue and staying ahead in the market. One powerful tool that has emerged...

Interviews & Exclusives
Google Aims New Shopping Tools at Boosting Small Business Sales

November 01, 2023
People want to make conscious choices and contribute to the success of local and independent enterprises. This inclination to “shop small” is driven by various factors, including a desire to nurture the local economy, promote unique and artisanal products, and build a stronger sense of community.  In response to this consumer demand, brands and retailers […]

UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 

July 12, 2023
Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount...

Quick Reads
Google Amps Up Gemini’s AI Model for New Shopping Platform

October 15, 2024
Google has revamped its shopping platform, introducing an experience powered by artificial intelligence (AI) that will roll out across the U.S. in the coming weeks. This transformation leverages 45 billion product listings from Google’s Shopping Graph and Gemini models to enhance how users research and shop online. The new Google Shopping platform simplifies product research […]

Google Introduces AI Tools for Generating Product Images, Videos

May 21, 2024
Google has announced a range of new artificial intelligence (AI) tools for retailers, including some that help them generate product images and videos. “At a time when shoppers are flooded with...

Google Shopping Debuts Personalized Style Recommendations 

March 27, 2024
Google has begun rolling out a feature that gives shoppers more personalized results. As the search giant announced in a Wednesday (March 27) blog entry, the service will launch first in...

Ware2Go Links Up With Google Shopping To Spotlight Fast Shipping

August 27, 2020
Ware2Go, a UPS company, has struck an eCommerce partnership with Google Shopping: “The integration will dynamically display free, fast delivery promises within merchants’ Google ads” based on the inventory available...