The flexibility of the platform subscription model is being put to the test. And to staunch churn and keep new customers coming on board, tweaking the pricing of what’s on offer is both art and science — and a work in progress. Several companies are...
In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with additional features such as unlimited swipes that can increase users’ chances of finding a match. Match Group, the owner of...
Gay dating app Grindr is going public through a merger with a special purpose acquisition company (SPAC) firm that would value the company at $2.1 billion, Reuters wrote Tuesday (May 10). While Grindr didn’t disclose its existing shareholders, it said they’d own 78% of the...
October 30, 2023
While social media apps remain the primary means for consumers to connect with friends and family online, the adoption of dating apps is growing at a faster pace, with an increasing number of consumers now using them for their romantic pursuits. In fact, 73 million consumers across the United States log in to dating apps […]
August 30, 2023
The flexibility of the platform subscription model is being put to the test. And to staunch churn and keep new customers coming on board, tweaking the pricing of what’s on...
August 29, 2023
In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with additional features such as unlimited...
May 10, 2022
Gay dating app Grindr is going public through a merger with a special purpose acquisition company (SPAC) firm that would value the company at $2.1 billion, Reuters wrote Tuesday (May 10). While Grindr didn’t disclose its existing shareholders, it said they’d own 78% of the company after the merger. Reuters had previously written that Tiga […]
