Heather Malenshek news and trends

Harley-Davidson Taps Amazon For Merchandise Sales

October 01, 2018
Quick Reads
Harley-Davidson Taps Amazon For Merchandise Sales

October 01, 2018
To better reach millennials, Harley-Davidson is looking to Amazon. The motorcycle maker will offer merchandise such as riding gear and apparel through the eCommerce retailer, CNBC reported. “We live in an on-demand, anywhere, anytime business environment where success depends on the ability to meet consumers on their turf and on their terms,” Harley-Davidson’s senior vice […]