Hinge news and trends

Tinder Sees Subscriptions Drop as Consumers Pull Back Amid Financial Challenges  
Earnings // January 31, 2024

Tinder is seeing its subscriber counts drop, as ongoing financial challenges put pressure on consumers’ budgets for nonessential services. Online dating giant Match Group shared in its fourth quarter 2023 financial results Wednesday (Jan. 31) that, across its banners, the number of paid users declined 5% year...

Dating Apps Target ‘Dating Sunday’ Boom to Push Paid Plans
Subscriptions // January 08, 2024

With consumers following up on their New Year’s resolutions to get out there, dating apps are looking to seize on the start-of-year boom to drive adoption of their paid offerings. Sunday (Jan. 7) was Dating Sunday, the first Sunday of the year, so named by...

Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find...
Mobile Applications // October 30, 2023

While social media apps remain the primary means for consumers to connect with friends and family online, the adoption of dating apps is growing at a faster pace, with an increasing number of consumers now using them for their romantic pursuits. In fact, 73 million...

Tinder Puts a Price on Love With $499 Membership
Subscription Commerce // September 26, 2023

As dating apps look to drive more revenue from their most active users, adding premium subscription tiers, Tinder is reportedly launching a VIP membership for as much as $499 a month.  The app’s parent company, Match Group, which owns a range of popular dating apps and...

Interviews & Exclusives
Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find Love

October 30, 2023
While social media apps remain the primary means for consumers to connect with friends and family online, the adoption of dating apps is growing at a faster pace, with an increasing number of consumers now using them for their romantic pursuits. In fact, 73 million consumers across the United States log in to dating apps […]

Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users

August 29, 2023
In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with additional features such as unlimited...

Quick Reads
Match Group Forecasts Revenue Below Analyst Estimates

May 07, 2024
In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with weaker discretionary spending by users amid an uncertain economy, Reuters reported Tuesday (May 7). Match Group said Tuesday that its revenue growth is anticipated to be at the lower end of […]

Samsung Postpones Launch Of New Foldable Phone

April 23, 2019
Samsung has decided to postpone the launch of its Galaxy Fold smartphone because of technical problems. The news comes just days ahead of the launch of the industry’s first foldable-screen...