Home Fragrances news and trends

Dollar General Hopes Consumers Will Smell Value in New Fragrance Line

January 23, 2024
Slatkin + Co Club92 home fragrance line
Recreating The DTC Candle-Buying Experience
Retail // January 16, 2020

A good scented candle can be harder to find that the near ubiquitous availability of scented candles would indicate at first glance. There is no shortage of places to buy scented candles — there are whole stores dedicated to selling them in shopping centers nationwide,...

Interviews & Exclusives
Dollar General Hopes Consumers Will Smell Value in New Fragrance Line

January 23, 2024
As Dollar General aims to infuse a breath of fresh air into its shopping experience, it’s venturing into personalized collections, including the aromatic debut of Club92 in partnership with Slatkin + Co. This initiative aligns with the growth of the global home fragrance market, which was valued at $7.2 billion in 2022 and is projected […]