Household Products news and trends

P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names
Retail // January 23, 2024

It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last quarter because it raised prices on its household items, showing that even with inflation, people are still buying the company’s...

Original D2C Brand Tupperware Is Now Struggling for Survival
Retail // April 18, 2023

Tupperware, founded in 1946 by Earl Tupper, was once recognized for revolutionizing the way people stored and preserved their food. But it was also recognized for how it marketed its products to consumers, becoming one of the most notable direct-to-consumer (D2C) brands of its time....

Target Launches Everspring Household Brand
Retail // April 22, 2019

To reach consumers on the hunt for offerings that are “clean and natural,” Target rolled out its Everspring household brand. The line includes products such as dish soap, paper towels and laundry detergent, CNBC reported. Christina Hennington, a senior vice president and general merchandise manager...

Interviews & Exclusives
P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names

January 23, 2024
It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last quarter because it raised prices on its household items, showing that even with inflation, people are still buying the company’s higher-priced products.  During its latest quarterly earnings report on Tuesday […]

Quick Reads
Target Launches Everspring Household Brand

April 22, 2019
To reach consumers on the hunt for offerings that are “clean and natural,” Target rolled out its Everspring household brand. The line includes products such as dish soap, paper towels and laundry detergent, CNBC reported. Christina Hennington, a senior vice president and general merchandise manager at the retailer, said per the report that it had […]