Hsn news and trends

HSN and Impact Team to Launch Influencer Platform
Retail // July 09, 2024

HSN is delving deeper into the creator economy. The shopping network is teaming with impact.com to launch HSNfluencer, a platform aimed at creators, according to a Tuesday (July 9) press release. “The technology allows HSN to streamline direct relationships with creators and influencers to build...

QVC Owner Courts 50+ Women as Revenues Slip
Earnings // May 08, 2024

With revenues sliding, Qurate Retail is focused on women over 50 and their discretionary income. The parent company of QVC and HSN on Wednesday (May 8) released quarterly earnings showing its revenues declining 4% year over year, contributing to an overall drop of 11%. Those figures mirrored the company’s quarterly report from...

New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
Retail // February 28, 2024

With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are seeing revenue declines. Qurate Retail, parent company of QVC, HSN and other brands, reported in its fourth-quarter and full-year 2023...

HSN and QVC Go Back to Their Livestream Roots to Boost Market Share
Retail // July 24, 2023

When was the last time you scrolled past or even watched HSN or QVC? If you’ve ever watched even a few minutes of a stream, you’d know how addicting it can quickly become. That’s a feeling livestreams are looking to capitalize on.   The concept of...

Interviews & Exclusives
QVC CEO Aims Social Commerce at Gen Z Parents

August 08, 2024
Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on social media and other digital platforms. The company, which owns shopping channels QVC and HSN as well as other retail brands such as Garnet Hill and Ballard Designs, shared on […]

New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN

February 28, 2024
With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are seeing revenue declines. Qurate Retail,...

HSN and QVC Go Back to Their Livestream Roots to Boost Market Share

July 24, 2023
When was the last time you scrolled past or even watched HSN or QVC? If you’ve ever watched even a few minutes of a stream, you’d know how addicting it...

Quick Reads
HSN and Impact Team to Launch Influencer Platform

July 09, 2024
HSN is delving deeper into the creator economy. The shopping network is teaming with impact.com to launch HSNfluencer, a platform aimed at creators, according to a Tuesday (July 9) press release. “The technology allows HSN to streamline direct relationships with creators and influencers to build its own network with more visibility,” the release said. “Within […]

QVC Owner Courts 50+ Women as Revenues Slip

May 08, 2024
With revenues sliding, Qurate Retail is focused on women over 50 and their discretionary income. The parent company of QVC and HSN on Wednesday (May 8) released quarterly earnings showing its revenues declining 4% year over year,...

Ex-QVC Executive Gets 2.5 Years In Prison For Defrauding Company

July 11, 2018
QVC former director James D. Falkowski was sentenced to 30 months in a federal prison for being the brains behind a $1 million fraud scam. According to CNBC, Falkowski — who was...