Netflix’s first-quarter earnings report on Thursday (April 18) paints a picture of success, with nearly 270 million paying customers globally and a 15% year-over-year surge in revenue. Operating income soared by 54% to hit $2.6 billion, fueled by subscriber fees and its burgeoning ad business....
Streaming subscription commerce has become a cornerstone of modern entertainment, offering users access to a vast array of content with a simple tap on their screens. However, in the face of rising competition, platforms are now embracing integrated experiences to not only retain existing subscribers...
Disney is beta testing a new advertising tool for its streaming services that matches commercials with appropriate scenes in movies or shows. Dubbed “magic words,” this tool uses artificial intelligence and machine learning to analyze and tag scenes within Disney’s library of movies and television...
Disney+ has reportedly begun taking steps to prevent password sharing among its U.S. subscribers. The streaming service began sending out emails on Wednesday (Feb. 7) notifying subscribers about its updated terms of service, which include restrictions on sharing account credentials outside of the subscriber’s household, the...
May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to enable targeted advertising using the retailer’s data. “Combining Walmart’s unique […]
August 02, 2021
There are now more than 200 streaming services vying for eyeballs, attention and consumer spend. It’s one of the reasons that Vindicia Chief Operating Officer Roy Barak said streaming services...
December 14, 2020
Subscription services are taking off during the pandemic, and software-as-a-service (SaaS) providers are no exception. Many of these solutions providers are offering key services for businesses with employees working from...
February 03, 2020
In the space of about 18 months, it seems that everyone is trying to rule the subscription streaming world. There are the incumbent players — the big, original three of...
February 09, 2024
Disney is beta testing a new advertising tool for its streaming services that matches commercials with appropriate scenes in movies or shows. Dubbed “magic words,” this tool uses artificial intelligence and machine learning to analyze and tag scenes within Disney’s library of movies and television series, Reuters reported Friday (Feb. 9). By analyzing and tagging […]
February 07, 2024
Disney+ has reportedly begun taking steps to prevent password sharing among its U.S. subscribers. The streaming service began sending out emails on Wednesday (Feb. 7) notifying subscribers about its updated terms...
November 21, 2023
Hulu has announced a Black Friday promotion that offers the streaming service’s Hulu (With Ads) plan at 99 cents a month for 12 months. The offer is available to new and eligible returning...
September 22, 2023
Amazon will include “limited advertisements” on Prime Video shows and movies beginning in 2024. The streaming service will also offer an ad-free option at additional cost, Amazon said in a...
