Iab news and trends

Online Ad Biz Neared $50B In Early 2018
Business // November 14, 2018

A new report from Interactive Advertising Bureau (IAB) shows that the online advertising business continues to grow at double-digit rates. “This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for...

Tablet Vs. Smartphone? How Generations Shop Digitally
News // December 01, 2015

With online holiday spend projected to reach $70 billion in the U.S. this year and even more shoppers reaching for their mobile devices to pay at brick-and-mortar retail locations, it is safe to venture a guess that the 2015 holiday shopping season may be looked...

Quick Reads
Regulators Find Europe’s AdTech Sector Broke Privacy Rules

February 03, 2022
Following years of investigation, a European national authority has ruled that the region’s AdTech industry has violated privacy regulations.  The decision by the Belgian Data Protection Authority, an arm of the Data Protection Authority (DPA), the public authority that manages data protection laws within the EU, said regulators across the 27-nation bloc agreed the ad […]

Online Ad Biz Neared $50B In Early 2018

November 14, 2018
A new report from Interactive Advertising Bureau (IAB) shows that the online advertising business continues to grow at double-digit rates. “This landmark figure cements digital advertising — whether display, search...

Tablet Vs. Smartphone? How Generations Shop Digitally

December 01, 2015
With online holiday spend projected to reach $70 billion in the U.S. this year and even more shoppers reaching for their mobile devices to pay at brick-and-mortar retail locations, it...