Ihop news and trends

IHOP CMO: Rise of off-Premise Demands More Portable Menu Options
Restaurant innovation // July 14, 2023

As digital ordering has cemented its role in the years since 2020 as a key, permanent part of the restaurant industry, brands are being challenged to rethink their menus to meet the needs of the connected consumer. In an interview with PYMNTS following the release...

Cava’s $318 Million IPO Haul Shows Industry’s Turn Toward Fast-Casual
IPO // June 15, 2023

Cava’s blockbuster initial public offering (IPO) comes as restaurant customers look to strike a balance between convenience and quality — the sweet spot for the fast-casual segment. The Mediterranean fast-casual brand shared in a news release Wednesday (June 14) that it brought in about $318...

IHOP Reportedly Shuttering Fast-Casual Concept as Consumers Seek Value
Restaurant innovation // June 01, 2023

IHOP is reportedly shutting down its test of fast-casual concept Flip’d as restaurant customers increasingly seek out hospitality on the one end and low prices on the other, leaving fast-casuals in a tricky spot. On Wednesday (May 31), Spring, Md. news outlet Source of the...

Dine-In Takes a Tip From Fast-Casual With Off-Premises Innovation
Restaurant Roundup // April 03, 2023

Casual dining brands are realizing on-premises is no longer enough to retain today’s consumers’ loyalty. In recent months, leaders in the category have been emphasizing growth in their digital businesses. For instance, Brinker International, parent company of Chili’s Grill & Bar and Maggiano’s Little Italy,...

Interviews & Exclusives
Why Publicity Stunts Go Wrong So Easily

July 21, 2018
When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive attention is even harder. Actually managing to grab customers’ attention with whatever eye-popping experiment one is hoping to roll out is no small feat – particularly in an era when […]

Quick Reads
Applebee’s Owner Plans New Locations, Promotions

February 25, 2020
Applebee’s parent company, Dine Brands Global, said that there will be fewer closures of Applebee’s this year and that it will even try to open some new restaurants, according to a report Monday (Feb. 24) by The Wall Street Journal. The news comes amid increasing challenges for so-called casual dining restaurants as they face a […]

Postmates Tie-Up Brings Delivery To Applebee’s, IHOP

November 01, 2019
Postmates announced that is has partnered with Dine Brands, the parent company of Applebee’s and IHOP, so that its customers can now order from both restaurants in the more than...

US Restaurants Face Tough 2019

December 28, 2018
U.S. restaurant chains dealt with slow-growing sales and lower demand among consumers during 2018 — and more pain is expected in the New Year. According to a report in Bloomberg...

IHOP Has No Regrets About Brief Name Change

July 20, 2018
While it’s unknown if the stunt paid off, IHOP has no regrets about its brief name change to IHOb. IHOP President Darren Rebelez recently revealed the reasons behind the change...