Imac news and trends

Report: Apple Investing $1 Billion a Year to Integrate Generative AI
artificial intelligence // October 22, 2023

Apple is reportedly investing $1 billion per year to integrate generative artificial intelligence (AI) across its product line. While the company initially lagged behind competitors like Google and Microsoft in the development of generative AI during the recent surge of interest in the technology, Apple is...

AirTags, Apple Card Update Dominate Apple’s ‘Spring Loaded’ Event
Apple // April 20, 2021

Apple held its virtual “Spring Loaded” event Tuesday (April 20) and delivered on what industry professionals were expecting, namely a new screen for the iPad Pro, a more feature-rich Apple TV, a refresh for the iMac and a few other goodies. One of the big...

What To Watch For At Apple’s Big Spring Event
Apple // April 19, 2021

The event is called “Spring Loaded.” It will be Apple’s first product announcement run of 2021 — webcast worldwide Tuesday (April 20). Whether or not the title accurately describes the latest product line, it certainly sums up the anticipation for what’s next from Cupertino, California,...

Apple Loses Design Muse Jony Ive
Apple // June 28, 2019

Apple has announced its chief design officer Jony Ive is signing off.  Ive is considered one of Apple’s most important creative voices — and the team member most associated with the industrial design and feel of every major Apple product from nearly the last two...

Quick Reads
Apple’s New Macs Could Debut at Pre-Halloween Event

October 24, 2023
Apple is reportedly offering its fans a pre-Halloween treat: a glimpse at new Mac laptops. As CNBC reported Tuesday (Oct. 24), the tech giant has sent out invitations for a launch event due to be streamed on its website Oct. 30. The report notes that the laptops are expected to be announced, as its iMac and some Macbooks […]

Report: Apple Investing $1 Billion a Year to Integrate Generative AI

October 22, 2023
Apple is reportedly investing $1 billion per year to integrate generative artificial intelligence (AI) across its product line. While the company initially lagged behind competitors like Google and Microsoft in the...

Apple Loses Design Muse Jony Ive

June 28, 2019
Apple has announced its chief design officer Jony Ive is signing off.  Ive is considered one of Apple’s most important creative voices — and the team member most associated with...