Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG) purchases and TransUnion’s Identity Resolution for data connectivity, letting advertisers create campaigns informed by consumer purchases. “NielsenIQ can empower media and ad...
Just like the resurgence of physical retail — retail media ads are now novel once again, especially in-store. Or maybe they’re keeping their novelty as they’ve become a topic of conversation in the retail industry about what’s producing results. After all, it’s been compelling enough for...
If you’ve stepped inside a store recently, maybe a Target or Kroger, you might have noticed digital in-store advertising — an upgraded rendition of the traditional grocery flyer or hanging banners. These advertisements are about to become more commonplace as brands and retailers seek additional...
January 17, 2024
Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG) purchases and TransUnion’s Identity Resolution for data connectivity, letting advertisers create campaigns informed by consumer purchases. “NielsenIQ can empower media and ad tech companies to better serve FMCG brands with the most […]
